Tuesday - May 23, 2017

Two industry giants combine to provide Pop Culture Events for India’s rapidly developing marketplace


Two industry giants combine to provide Pop Culture Events for India's rapidly developing marketplace

Comic Con India (CCI) has recently announced the establishment of a joint venture between the company hand and Reed Exhibitions- a member of the Reed Elsevier Group, with the intention of increasing the number of events situated around Indian pop culture, in the process bringing world class events to Indian fans.

Under the terms of the new joint-venture, the Comic Con India team will work in close cooperation with the ‘ReedPOP’ division of Reed Exhibitions, the largest producer of pop culture events in the world. Thanks to this initiative, CCI will take their first steps in the rapidly growing ReedPOP portfolio of pop culture events. These events include the Chicago Comic & Entertainment Expo, the New York Comic Con, PAX, Oz Comic-Con, the Singapore Toy, Gaming & Comics Convention and Star Wars Celebration amongst a number of others.

The brand-new joint venture is intended to capitalise on the in-depth knowledge and considerable investment provided by Reed Exhibitions, regarded as being the world’s leading organiser in the exhibitions industry, combined the ever-increasing popularity of Comic Con India’s portfolio of pop culture events, which have succeeded in achieving national status within a very short time frame.

ReedPOP has increasingly been turning their attention to the international stage, through the recognition of emerging pop culture audiences that have been springing up throughout the world.

The global company has organised massive pop culture events have been set in Europe, the Far East and have already considerable established a footprint in Australia with the launch of PAX Australia, thanks to a successful partnership with Oz Comic-Con, went on to host the event in all six major cities around Australia.

Over the past few years, Comic Con India has succeeded in creating a number of independent pop culture experiences, through acting as a platform for local and international talent, allowing them to showcase their creative skills whilst interacting with pop culture enthusiasts in the massive continent. Thanks to this recently formed joint venture, Indian fans will now be able to attend new events and enjoy bigger and better experiences in the future.

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