Sunday - Apr 30, 2017

Posts Tagged: online advertising

Facebook to introduce a new advertising platform

Facebook to introduce a new advertising platform

Facebook is reportedly in the final stages of revamping their Atlas Advertiser Suite ad management and measurement platform which they acquired from Microsoft Corp in 2013 and will shortly relaunch it as an alternative new advertising platform designed to improve the effectiveness of online ads for mobile advertisers. The new platform is expected to provide

Twitter acquires TapCommerce, amongst the leaders in mobile retargeting

Twitter acquires TapCommerce, amongst the leaders in mobile retargeting

Online social networking and microblogging service Twitter has announced the acquisition of New York ad-tech firm TapCommerce, for around $100 million. TapCommerce, founded in 2012, have developed software which specialises in targeting potential customers after they have downloaded a particular app, and maintaining contact with them. The software has proved to be an especially good

Facebook seem to be deepening its ability to target adverts

Facebook seem to be deepening its ability to target adverts

Facebook, whose income from online advertising just keeps growing and growing, has found other means of extracting maximum revenue from there close to 1.4 billion subscribers; through the development of a sophisticated data tracking system capable of displaying which sites their subscribers visit in addition to the Facebook site. This valuable source of subscriber information