Friday - Jun 23, 2017

Posts Tagged: facebook

Facebook to introduce a new advertising platform

Facebook to introduce a new advertising platform

Facebook is reportedly in the final stages of revamping their Atlas Advertiser Suite ad management and measurement platform which they acquired from Microsoft Corp in 2013 and will shortly relaunch it as an alternative new advertising platform designed to improve the effectiveness of online ads for mobile advertisers. The new platform is expected to provide

Facebook market value tops $200 billion for the first time

Facebook market value tops $200 billion for the first time

Facebook brought yet another record last week when their market capitalisation figure topped the highly symbolic $200 billion mark, outpacing the leading rival search engine giant Google at the time that it took them to reach the figure since their seemingly disastrous IPO in 2003. By reaching and passing the $200 billion valuation, Zuckerberg’s brainchild

Facebook and Uber getting together to add car hailing to Messenger

Facebook and Uber getting together to add car hailing to Messenger

According to industry reports, social media giants Facebook have begun talks with car sharing application Uber that will see them integrate their car hailing service directly into Facebook’s Messenger service. Mark Zuckerberg, CEO of Facebook has reportedly attached so much importance to the possible link that he has been in personal contact with Uber CEO


Facebook continues to run up record profits thanks once again to strong mobile ad growth

Facebook continues to run up record profits thanks once again to strong mobile ad growth

Social networking giant Facebook, recently announced another round of tremendous profitability, with their second quarter profit for 2014, up by more than 100% from the same period last year, with turnover jumping by 61% to $2.91 billion from $1.81 billion in the same quarter last year, driven by unrelenting growth in mobile advertising. For the

Twitter acquires TapCommerce, amongst the leaders in mobile retargeting

Twitter acquires TapCommerce, amongst the leaders in mobile retargeting

Online social networking and microblogging service Twitter has announced the acquisition of New York ad-tech firm TapCommerce, for around $100 million. TapCommerce, founded in 2012, have developed software which specialises in targeting potential customers after they have downloaded a particular app, and maintaining contact with them. The software has proved to be an especially good

Facebook seem to be deepening its ability to target adverts

Facebook seem to be deepening its ability to target adverts

Facebook, whose income from online advertising just keeps growing and growing, has found other means of extracting maximum revenue from there close to 1.4 billion subscribers; through the development of a sophisticated data tracking system capable of displaying which sites their subscribers visit in addition to the Facebook site. This valuable source of subscriber information


Facebook wants to listen to your favorite television programmes while Google wants to advertise on your refrigerator

Facebook wants to listen to your favorite television programmes while Google wants to advertise on your refrigerator

With an open-ended battle going on for every advertising dollar, social media giant Facebook and search engine superpower Google appears to be investigating every conceivable angle to reach the consumer. The latest new string to the Facebook bow is a new feature that will allow members of the public to give access to their Smartphone