Monday - May 29, 2017

Involved in- cross-media marketing- or want to be? CO – REACH Nuremberg is the place for you


Involved in- cross-media marketing- or want to be

In recent years Cross-media marketing or communications have become increasingly important in the general world of marketing, thanks to its ability to establish and retain interaction between the broad spectrum media elements. It is now becoming increasingly accepted that in order to gain and maintain a foothold in today’s fast-moving media market, companies are required to become virtuosos on not one single aspect of marketing, but instead the entire spectrum covering email marketing, mailing, multichannel marketing as well as social media.

Exponents of Cross-media marketing, or those who want to learn more about it, will be making their way, towards the end of the month, to the city of Nuremberg to attend CO-REACH, Europe’s leading Tradefair specialising in Cross Media Marketing.

At CO-REACH visitors can meet up with exhibitors, who will be presenting all of the latest developments in holistic, cross-media communication strategies, incorporating the rich capabilities of Smartphones and tablet PCs.

Attending this event will be decision makers involved in both B2C, B2B marketing as well as those providing service information on the latest marketing trends, in all the traditional facets of interactive, online, mobile and print media.

The event, which will be running during Wednesday, 25th June to Thursday, 26th June 2014 will also be offering visitors the opportunity to take part in an extensive program of workshops and lectures, which the organisers describe as a unique forum for exchange, discussion and knowledge transfer.

Among the issues to be discussed at the CO-REACH seminar sessions will be how to live with the Data Protection Act, advances in social media, developments in customer relationship management (CRM), as well as what’s new in touchpoint marketing, mobile advertising or multi-channel strategies.

Those expected to attend the Europe’s premier Trade Fair for Cross Media Marketing specialists include advertising agencies and consultants, dialogue marketing agencies, online marketing agencies and multimedia agencies.

Companies who will be presenting their products and services at CO-REACH 2014 will be those specialising in:

  • Address management,
  • Affiliate marketing,
  • Continuous printing service providers,
  • Credit reference agencies,
  • Data protection/data security/legislation
  • Database Management/CRM
  • Digital Content Marketing
  • Digital printer manufacturers,
  • Digital printing,
  • E-mail marketing,
  • Franking systems manufacturers,
  • Logistics service providers
  • Machinery Manufacturers
  • Mobile marketing,
  • Newsletter marketing,
  • Offset printing,
  • Performance Marketing
  • Social media marketing,
  • Web-to-print,

CO – Reach Nuremberg will be taking place during Wednesday, 25th June to Thursday, 26th June 2014, at the Messezentrum Exhibition Center in Nuremberg.

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