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Interview of designer Ollia Alexandra of the luxury clothing label, Rarisame- by Lorraine Eyre


Interview of designer Ollia Alexandra of the luxury clothing label, Rarisame- by Lorraine Eyre

Introducing the stunningly beautiful, 26-year old, OLLIA ALEXANDRA of the luxury clothing label, RARISAME. Ollia states that her designs boast a combination of strong shapes that evoke empowerment and class, but with ultra-modern twists that gives the label its edge. The designs have been created to accentuate the female body in the right places. It is for women who don’t run for trends; instead, understand the importance of clean lines, great fit and modern elegance with an edge.

Ollie, the daughter of a prominent Russian businessman, oil-magnate and politician, chats openly about her designs, styles and her lifestyle here in this fabulous interview:

Lorraine Eyre: Can you tell me a little about yourself and your career up to now?

Interview of designer Ollia Alexandra of the luxury clothing label, Rarisame- by Lorraine Eyre

Ollia Alexandra – Innovanaut

Ollia: I’m half Russian and half Greek on my father’s side, but I was born in Russia, moved to Athens at the age of six, then back to Russia, onto Miami then back to Russia again. Finally, at fourteen, I went to the UK to attend school and university. I actually studied business, but dropped out to attend the London College of Fashion after which I did some work for Vogue, Tatler and Valentino before trying my hand at finance which I hated, so I eventually launched my own business.

Lorraine Eyre: What made you pursue a career in fashion?

Ollia: I was always into fashion and truthfully, I didn’t really know what else I would be good at. My mother was an editor for one of the best known fashion magazines in Russia at that time, so I guess it’s in my blood.

Lorraine Eyre: Who inspired you when you were a young woman?

Ollia: Well, I’m still a young woman remember….only twenty six! However, I’ve always looked up to successful, dynamic and accomplished women, and of course inspired and motivated by them.

Lorraine Eyre: What do you enjoy most about designing clothes?

Ollia: It’s the whole process; I wake up in the middle of the night with an exciting idea, then go ahead and sketch it. I choose the fabrics, create the design and put it into production. To see the final design from zero to it being worn on a runway, is extraordinary and very rewarding.

Lorraine Eyre: What was the first thing you ever designed? Can you remember?

Ollia: Yes, of course! My first designs were tiny clothes for my friend’s Barbie dolls when I was only six. I even got paid for them when I was in kindergarten… Imagine that!

Lorraine Eyre: What kinds of fabrics and gems do you like to work with? I’ve seen a really beautiful jewelled dress in one of your fabulous collections.

Ollia: Yes, I think you are talking about the dress in my first collection where I embroidered my creation with sapphires… I love working with gems as they can be used to turn a design into a luxury gown, come in any colour imaginable and look so glamorous. I also have a special passion for the most luxurious leathers too as leather is such a sexy fabric to work with.

Lorraine Eyre: Do you consider the environmental effects of the materials you use?

Ollia: Yes, indeed. I wouldn’t use anything toxic for nature or the environment and would certainly not want anything that would irritate the skin.

Ollia Alexandra - Innovanaut

Ollia Alexandra – Innovanaut

Lorraine Eyre: What influence has fashion trends from around the globe had on your work?

Ollia: Definitely Paris and the simplicity, lines and style of French designs.

Lorraine Eyre: What’s your philosophy about art with fashion?

Ollia: Well, as a designer, I can get endless ideas from art, even the colours and textures. Art and fashion go hand in hand and art work from around the world is an endless source of inspiration for me.

Lorraine Eyre: Who is your most influential fashion designer today and why?

Ollia: Olivier Rousteing of Balmain Fashion House for the opulence he presents without any shame or excuses, the Italian fashion designer, Ricardo Tisci of Givenchy (my favourite) and of course, you can’t imagine the fashion world without Tom Ford…. he is a god of fashion!

Lorraine Eyre: Can you describe your own style?

Ollia: My own style depends entirely on where I am. For example, if I’m in London, I chill out in flat thigh high boots, tight jeans with my Kelly bag and trendy jewellery. However, if I’m in Dubai, I go completely ‘diva’ starting with hairstyling at 9am and then out and about in sexy high heels, a lot of gold and animal prints which I wouldn’t wear in London!

Ollia Alexandra - Innovanaut

Ollia Alexandra – Innovanaut

Lorraine Eyre: Describe to our readers Indian fashion and the new trends for autumn and winter.

Ollia: Slick Shearling coats and fur trimmed jackets, bold colours and cowboy hats…. yes, they are really coming back in fashion again!

Lorraine Eyre: The UK has quite a number of fashion weeks doesn’t it?

Ollia: Yes, not only the popular ones in London, but actually in cities all over the UK, like Birmingham and even in Essex where people tend to be extremely glamorous.

Lorraine Eyre: Do you think it is difficult to become a successful business woman in the UK?

Ollia: I think it’s not easy anywhere, but if you are young, sexy and ambitious, it can be even harder as unfortunately, there is a great deal of competition out there.

Lorraine Eyre: On a more personal note; you are half Russian and half Greek, plus you have homes in Dubai and London…. where is home for you?

Ollia: Home is where the heart is and mine is in Dubai and Monaco. I can’t tolerate London’s weather and find it depressing.

Ollia Alexandra - Innovanaut

Ollia Alexandra – Innovanaut

Lorraine Eyre: What do you like doing in your spare time? How do you relax?

Ollia: Believe it or not; I shop online! I know it’s a bad habit, but it relaxes me to the point that I end up falling asleep and not buying anything, so I suppose, I’m surfing and not actually shopping ha-ha. I read a lot of psychology books, exercise at the gym every day or do circuit training at home. I also love going out once a week to let my hair down…I have so much adrenaline and energy that I have to release it, so I have great fun with my friends.

Lorraine Eyre: Can we talk about your engagement to a Saudi diplomat or at least can you tell me your wedding plans? Are you happy with your life right now?

Ollia: There is NO Saudi diplomat! I honestly don’t know where that info came from, but in the fashion world, gossip and false reports can follow you around. At the moment, I’m in the best place I’ve ever been… I’m starting to live my dream; the one I’ve had since I was a child.

Lorraine Eyre: What is your advice for young designers who are considering a career as a fashion designer?

Ollia: You have to be tough! If you care about what people will say about you and your designs or cannot take criticism, then don’t do it. Also, you shouldn’t give up… be street smart!

http://www.rarisame.com

One comment
  1. Mukul Jain

    September 11, 2014 at 10:30 am

    Lorraine, you have done really a good job. This interview is wonderful Loved the work of Ollia. Good inspiration for female entrepreneurs.

    Reply

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