Saturday - Sep 23, 2017

Harley-Davidson to launch 750cc bike- with an eye for young urbanites

Harley-Davidson to launch 750cc bike for young urbanites

Iconic U.S. motorcycle manufacturer Harley-Davidson announced their  plans to introduce a new model at the end of the year. The new mode will be  fitted with a city- powerful 750cc engine,  under the strategic title of the Street 750.   Harley have recently  begun to focus on the market for younger riders, as their traditional customers gradually hangup their leathers and biker boots.

Harley-Davidson, who has been producing motorcycles for more than a century, have always almost shied clear of producing city bikes preferring to focus on massive touring bikes with minimum engine displacement of 1,000cc.

The Harley-Davidson Street 750, which will be released initially in Japan by the end the year, is already creating tremendous interest and demand is expected to be considerable as more and more young people throughout the world prefer to use motorbikes for commuting in the world’s leading cities.


For a company with such a long-running tradition to take such a dramatic change in direction takes a lot of vision and bravery.

In order to make sure they got the design of the Street 750 just right, Harley-Davidson set off on the development campaign covering the world’s leading commercial and industrial countries, in the process interviewing more than 3,000 young people hearing from a total of ten nations, amongst them the U.S. and Japan, where Harley-Davidson are well known and demands for their bikes remain strong.

Armed with this information the company’s were able to come up with a design which they claim is more specifically tailored to the needs of younger riders.

Initial reviews shows that the Harley-Davidson Street 750 is not only a unique concept, but also has boasts a unique look, with almost all its visible parts being blacked out, a feature which has been specifically aimed towards catching the eye of younger bikers.

Market statistics show that Harley riders are getting older, with buyers of their standard products now boasting an average age of 55 in the U.S. and 44 in Japan, with the company hoping that they will be able to attract a whole new generation of Harley lovers in their twenties and thirties thanks to the Street 750.

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