Tuesday - Sep 26, 2017

Google introduce Android One aimed towards emerging markets

Google introduce Android One aimed towards emerging markets

Google have finally fulfilled their long standing promise to bring the inequable Smartphone within the reach of users from the emerging nations of the world, with the launch of their Android One operating software project which was unveiled in India on Monday.

The company rolled out three Android One smartphones developed in collaboration with Indian Karbonn who introduced their Sparkle V, Micromax their Canvas A1, and Spice their Dream Uno.

All of these phones are available for purchase throughout Google’s India retail partners as of today, with the first stocks ready for delivery in early October.

All of the phones will be selling for around $100, specifically priced to draw first-time users into the vastly promising emerging market.

Android One driven Smartphones will be provided with moderate hardware specifications, including 4.5-inch IPS FWVGA 218ppi display, a Cortex A7 1.3GHz MediaTek quad-core processor, a reasonably generous 1 GB of RAM and a less than generous 4GB of internal storage as standard, which can be expanded in stages to as much as 32GB. Google has also ensured that all of the three new Smartphones will be fitted with a 5 megapixel rear camera, a two megapixel front-cam and be supported by a relatively powerful 1700mAh battery.

The three new generation low-cost Smartphones will come fitted with a number of Google’s most popular apps, among them Gmail, Google Search, Google Maps, YouTube,and Google Translate.

With this latest and some say too long overdue move, Google has taken a definitive for move in bringing the best hardware-software combination to the emerging markets of the world, starting from India, at a much cheaper price than anything else that was available previously.

To show their increasing commitment, Google have also promised that these affordable Smartphones will be among the first able to access their new Android L update, rumored to be ready for release in the very near future.

The launch of Android One is expected to weaken the market position of a number of key players in the rapidly growing Indian market, among them Samsung, who have been enjoying a good time selling high-end android powered Smartphones. On the downside for Google Android one is expected to face strong competition from other companies who have taken a share in the lower end of the market, in particular China’s Xiaomi, whose Redmi 1S repeatedly provides more powerful hardware specifications, especially considerably higher resolution than Android One as well as a 8MP camera, with a package costing a little less than that of Google.

Following the launch of Android One launch in India, Google reportedly will be continuing its launch throughout Asia, which is expected to be completed by the end of the year.

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