Sunday - Sep 24, 2017

Facebook to introduce a new advertising platform

Facebook to introduce a new advertising platform

Facebook is reportedly in the final stages of revamping their Atlas Advertiser Suite ad management and measurement platform which they acquired from Microsoft Corp in 2013 and will shortly relaunch it as an alternative new advertising platform designed to improve the effectiveness of online ads for mobile advertisers.

The new platform is expected to provide online marketing companies on the lookout to capturing the attention of the more than one billion Facebook users through providing real time information on measuring where a particular user has been looking at through the site or even created some form of interaction through either third-party websites and apps.

The new product, which is yet to be named, will also act as a user friendly tool that will allow marketers to buy ads to target Facebook users across the Web.

Microsoft, who picked up Atlas as part of a $6.3 billion acquisition package of digital ad agency aQuantive way back in 2007, reportedly failed to come grips with the company, and were reportedly happy to let the company go to Facebook in 2012 for a knock down price which was never disclosed.

Facebook, despite leading the field in the internet social network, has been lagging behind search engine giant Google Inc in the lucrative online display market. According to a recent pre-launch statement, Facebook is reportedly looking forward to offering their new service to the reported 1.5 million advertising customers and help them increase their share of the market.

According to their recent quarterly results, mobile advertising revenue at Facebook grew by more than 150 percent in the last twelve months, accounting for around 62 percent of Facebook’s overall ad revenue in the second quarter of this year.

Photo credit: Derzsi Elekes Andor

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