Tuesday - May 23, 2017

Facebook and Uber getting together to add car hailing to Messenger


Facebook and Uber getting together to add car hailing to Messenger

According to industry reports, social media giants Facebook have begun talks with car sharing application Uber that will see them integrate their car hailing service directly into Facebook’s Messenger service.

Mark Zuckerberg, CEO of Facebook has reportedly attached so much importance to the possible link that he has been in personal contact with Uber CEO Travis Kalanick to discuss the possibility.

With competition increasing rapidly in the car hailing app sector Uber will be anxious to gain any edge on their principal competitors, Lyft and Hailo and undoubtedly hooking up with Facebook Messenger would open up their service to a truly massive audience, numbering in the hundreds of millions.

As far as Facebook is concerned pairing with Uber could turn out to be a major asset in bringing Messenger into a profit-making situation in the future. Mark Zuckerberg has constantly emphasised the fact that the company is in no major hurry to monetise the chat app which was developed in-house at a cost that pale insignificance when compared to some of the company’s recent acquisitions.

What industry analysts are foreseeing however, is that such a tie-up might mark the first step in Facebook’s fine tuning the Messenger app into a communications tool, but as well as an e-commerce platform, a formula which has worked well in Asia with chat rooms such as WeChat and Line.

Facebook recently hired PayPal President David Marcus to run its Messenger service.

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