Monday - Jul 24, 2017

Advertising

US advertisers still cautiously waiting in line to increase their budgets on mobile

US advertisers still cautiously waiting in line to increase their budgets on mobile

According to a recent report, budgets for advertising on mobile devices are liable to overtake the levels of advertising featured on desktop computers and will account for more than a 25% of total marketing budgets by 2018, with the typical consumer spending more time surfing the web on their Smartphones and tablets. It appears from


Facebook seem to be deepening its ability to target adverts

Facebook seem to be deepening its ability to target adverts

Facebook, whose income from online advertising just keeps growing and growing, has found other means of extracting maximum revenue from there close to 1.4 billion subscribers; through the development of a sophisticated data tracking system capable of displaying which sites their subscribers visit in addition to the Facebook site. This valuable source of subscriber information

Koch Industries Begins First National Ad Campaign

Koch Industries Begins First National Ad Campaign

The giant US-based energy and packaged-goods company, Koch Industries, will be taking the wraps of their first national TV advertising campaign, which industry experts speculate is being mounted as a response to the company’s founders, brothers Charles and David Koch. The Koch advertising campaign is placing considerable emphasis on the company’s long-running heritage, as well

Mark Knopfler’s music to be used to promote this year’s Royal Edinburgh Military Tattoo

Mark Knopfler’s music to be used to promote this year’s Royal Edinburgh Military Tattoo

Mark Knopfler best known as that founding member, lead guitarist, vocalist, and songwriter for the legendary rock band Dire Straits, is going back to his Scottish roots when one of his classic compositions will be the focal point of a TV commercial, promoting this year’s Edinburgh Military Tattoo. Knopfler’s song, ‘Going Home’ will be the


Pinterest to expand their advertising platform to include new services and frontiers

Pinterest to expand their advertising platform to include new services and frontiers

The rapidly expanding link- and photo-sharing portal are looking to receive returns on the considerable investment that they just completed on the site. Pinterest the popular link- and photo-sharing portal have long been aware that they are fighting for their share of the market against the biggest guns in social media marketing, in particular Facebook

Facebook wants to listen to your favorite television programmes while Google wants to advertise on your refrigerator

Facebook wants to listen to your favorite television programmes while Google wants to advertise on your refrigerator

With an open-ended battle going on for every advertising dollar, social media giant Facebook and search engine superpower Google appears to be investigating every conceivable angle to reach the consumer. The latest new string to the Facebook bow is a new feature that will allow members of the public to give access to their Smartphone