Tuesday - Sep 26, 2017

Advertising

Facebook to introduce a new advertising platform

Facebook to introduce a new advertising platform

Facebook is reportedly in the final stages of revamping their Atlas Advertiser Suite ad management and measurement platform which they acquired from Microsoft Corp in 2013 and will shortly relaunch it as an alternative new advertising platform designed to improve the effectiveness of online ads for mobile advertisers. The new platform is expected to provide

Pinterest take the wraps off a new analytics platform –  specifically designed for business users

Pinterest take the wraps off a new analytics platform – specifically designed for business users

Online marketing giant Pinterest, have announced the launch of a new analytics platform, designed for their business clients with a view to improving interaction with business clients on the site. According to a representative of Pinterest the recently launched analytics platform is considerably more powerful than its predecessor and is eminently capable of providing meaningful


Two industry giants combine to provide Pop Culture Events for India’s rapidly developing marketplace

Two industry giants combine to provide Pop Culture Events for India’s rapidly developing marketplace

Comic Con India (CCI) has recently announced the establishment of a joint venture between the company hand and Reed Exhibitions- a member of the Reed Elsevier Group, with the intention of increasing the number of events situated around Indian pop culture, in the process bringing world class events to Indian fans. Under the terms of

Cygnus Sells Heavy Construction and Logistics Group to AC Business Media

Cygnus Sells Heavy Construction and Logistics Group to AC Business Media

Cygnus Business Media the highly diversified business-to-business media corporation has continued the policy of reducing the number of companies in their portfolio having agreed to sell their Heavy Construction and Logistics Group to AC Business Media, a new and dynamic publishing company, based in Fort Atkinson, Wisconsin. According to information released by Cygnus Business Media,

Buzzfeed raises another $50 million to take their news service to the next step

Buzzfeed raises another $50 million to take their news service to the next step

BuzzFeed the New York City-based media and technology, entertainment website, has announced that they have succeeded in conscripting an additional $50 million investment from Andreessen Horowitz, one of the most dynamic venture capital firms, operating out of Silicon Valley, on the West Coast of America. According to industry estimates this latest round of investment values


Facebook continues to run up record profits thanks once again to strong mobile ad growth

Facebook continues to run up record profits thanks once again to strong mobile ad growth

Social networking giant Facebook, recently announced another round of tremendous profitability, with their second quarter profit for 2014, up by more than 100% from the same period last year, with turnover jumping by 61% to $2.91 billion from $1.81 billion in the same quarter last year, driven by unrelenting growth in mobile advertising. For the

WeChat to become the next major advertising platform?

WeChat to become the next major advertising platform?

With mobile advertising growing to become the latest trend throughout the world, it has become important to keep an eye on China which increasingly represents the largest potential market. That’s why advertisers are now turning their attention to WeChat, China’s very own messaging app, which is slowly but steadily turning itself into an advertising platform