Saturday - May 27, 2017

Business travellers are discovering that iPhones aren’t the only option


Business travellers are discovering that iPhones aren't the only option

It seems that recently most of the focus on smartphones for the business traveller has been on Apple’s iPhone which is hardly surprising as they seem to have captured no less than seven percent of the global market share since their launch in the spring of last year, and are expected to get as high as 20% by 2013.

However there are still some very serious contenders around vying for their share of the market, and with a very large percentage of smart phones being bought by the large global corporations for their employees, that means being able to answer the questions and concerns of these potentially major clients is of the highest importance.

For example, rumor has it that both the Bank of America and Citigroup are taking a very strong look at the iPhone due to security concerns. And with 250,000 employees between them, a swing away from Apple would make a considerable dent in sales and market share.

Both the banks have publicly stated that they will go for the iPhone if they can be guaranteed that any transactions made and reports generated via the Smartphone’s financial applications will be totally secure.

What these two super- large organisations are beginning to realize is that it’s not just the phone that matters, also the operating system platform that the phone can use can play a part in the decision making process. And if these days questions regarding internet security should take precedence over any other feature.

And who is liable to take up the slack if iPhone don’t make the cut. There are lot players out there and it has to be a source of worry for Steve Jobs that after several months of strong growth, reports have it that sales of smartphones powered by Google’s Android platform have overtaken Apple’s iPhone in the US, still the principal global barometer for smartphone sales.

While it has to be said that companies that use the Android platform, such as Motorola, HTC., Samsung, and LG, tend to be in lower price bracket, more than sixty million Americans are now estimated to own or have use of a smartphone, and around fifteen million of them are Android powered. The BlackBerry produced by Research In Motion (RIM) still lead the way with around one third of the market, although recent sales of been disappointing with a four percent decrease reported. Blackberries are powered by Rim’s own in house operating system, which while pretty strong as far as internet security is concerned, falls down in comparison to its competitors as far user experience and lack of third party applications options.

With platforms becoming as much as a priority as design, price, and application versatility and platform security, much of the emphasis on development is moving in that direction.

Microsoft is expected to announce some new developments in their Phone 7 platform, creating some competition for Google’s Android. However these two giants are expected to continue to battle it out, and maybe at the expense of Apple especially at the middle to lower end of the market, while the iPhone will probably remain the smart phone of choice for the business traveller.

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