Sunday - Sep 24, 2017

As the FIFA World Cup approaches Cristiano Ronaldo has already won another major title

As the FIFA World Cup approaches Cristiano Ronaldo has already won another major title

It is known news to anyone in the world of advertising that soccer has long ceased to be as much a sport and, at least at the highest level, big business.

And with the sport about to celebrate its largest occasion on the global stage, the FIFA World Cup to be held in Brazil during June and July, is no coincidence that supertalented and super pretty Cristiano Ronaldo has just been handed the title of the world’s most marketable footballer, before a single ball has been kicked.

Cristiano Ronaldo, who starts for both his home country of Portugal as well as the world’s largest and highest profile club Real Madrid, set the television screens in the world alight late last Saturday evening, when he scored an absolutely meaningless penalty in the very last minute of extra time in the champions league final against the particularly unglamorous Atletico Madrid site.

Cristiano wasted no time as well as the yellow card in pulling off his Real Madrid shirt to reveal to the world his magnificent physique, which advertising analysts described as one of the best displays of “look at me” seen in any sports arena for a number of years.

Even before the World Cup gets underway, and the highly impressive European Champions League trophy begins to gather dust In the Real Madrid trophy cupboard, Ronaldo has already pulled off a coup against his closest rival, Lionel Messi of Argentina and Barcelona, by winning the highly prestigious FIFA Ballon d’Or for 2013 after Messi had won the award for a number of years in succession.

With Lionel Messi not lacking when it comes to talent levels on the playing field, where he may be lacking is in his low-profile, a very far cry from Cristiano Ronaldo’s a factor is playing a part in their sponsorship income, pushing the likeable Argentinian into second place as the world’s most marketable soccer star.

Cristiano may face real opposition, depending on what happens on the soccer fields of Brazil in the coming week, from Barcelona and Spain’s Gerard Piqué, who has surprisingly found himself in third place. Spain is going to the World Cup as holders, although the team is beginning to show signs of age, and the longer they stay on the pitch the higher their profile will be, with the tall and handsome Piqué undoubtedly one of their standouts, with his status being immeasurably helped along by his famous wife Colombian pop star Shakira, who he met while she was filming “Waka Waka (This Time for Africa), the official song of the World Cup held in South Africa in 2010.

While Barcelona had one of the poorest seasons in recent history, the fact had little effect on Pique’s marketability levels, which is surprising, although considerably less than the fact that Fernando Torres of Chelsea and Spain still holds fourth place in the marketability table, considering that he had a totally nondescript season with the London club as well as with the national side.

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