Sunday - Jun 25, 2017

Apple TV opens its first channel in Latin America


Apple TV opens its first channel in Latin America

In a move to increase their information and communication footprint in the ever-growing market in Latin America, Apple TV has announced that their plans to open their first content television channel in the region.

To be known as Esporte Interativo Plus, the new channel is being opened to provide competition with pay TV in the region’s highly competitive but super popular sports market.

Apple’s chief executive Tim Cook announced earlier this year that the company’s television division has been expanding rapidly recently with turnover having surpassed the billion-dollar mark, as a growing number of US homes abandon cable companies to watch television through streaming devices.

Apple TV has been available in Central and South America, particularly in Brazil for more than two years, although, to date, has restricted themselves to offering only content available on either YouTube or Netflix rather than live streaming channels.

Esporte Interativo will be Apple’s first venture in offering live television, and will operate 24/7 offering soccer matches from throughout mainland Europe, including the UEFA Champions League, as well as other major sporting events as Apple TV take their first few steps in penetrating one of the world’s most competitive yet fastest growing Internet and pay TV markets.

Sports programs are being among the toughest area of business for digital-only TV boxes, with South America and especially Brazil being regarded as one of the most promising Internet and entertainment markets in the world.

Brazil has long since been recognised as one of the most powerful growing economies, forecast to jointly account for more than twenty percent of global entertainment and media revenue in 2018, up from 12.4 per cent in 2009.

Brazil’s broadband penetration is still only 9.5 per cent, up from 5.9 per cent in 2009, while pay TV penetration is 8.1 per cent, up from 3.8 per cent in 2009, figures which leave tremendous room for growth, according to analyst.

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