Monday - Sep 25, 2017

Apple shatters records with the iPhone 6 in its weekend debut


Apple shatters records with the iPhone 6 in its weekend debut

With the eagerly awaited iPhone 6 only partially available after its release, Apple execs are jubilant over its weekend sales with ten million units flying off the shelves in the solitary ten stores where it has been up for sale.

With industry analysts expecting sales to float around the eight million mark, this is indeed an encouraging performance for the iPhone 6, as well as adding a tidy $6 billion dollar to the Apple war chest, with each unit selling at an average of around $600.

It certainly was back to the good old days for Apple with the once familiar site of queues forming around the block around the hardware giant’s stores in London, New York and San Francisco anxious to be among the first to get their hands on the latest iPhone, reckoned to be the best in the post Steve Jobes era.

Encouraging sales were also recorded for an interim sized tablet released by Apple, with the obvious intention of taking a bite out of Samsung’s dominant position in the larger phone segment for the first time.

According to Apple CEO Tim Cook, sales were “shattering all previous sell-through records by a large margin” with more to come with pre-orders for the latest smartphones also showing unprecedented interest, with four million units already booked in the first 24 hours after the phone was released available.

“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.” summed up Cook.

Apple has promised to have the iPhone 6 available in 115 countries by the end of the year, although keeping dark on whether China would be one of them. The latest Smartphone from the Apple stable is scheduled to go on sale in more than 20 countries before the weekend, so another brisk burst of trading is expected.

According to the financial sector, the level of turnover is encouraging and bodes well for the future for investors with Apple shares up by around 0.5 per cent to $101.50 at the close of trading on Monday trading.

Market analysts have gone as far as predicting a 13.6 per cent increase in total sales from the original target, with close to 100 million units expected to be sold before the end of 2014.

In the mean time, the lack of availability of iPhone 6s in China has already created a black market with units being sold for several times their retail cost.

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