Sunday - Sep 24, 2017

Apple and IBM to get together to make apps


Apple and IBM to get together to make apps

Two of the largest forces in the world of information and communication technology Apple and IBM have released the first details of their recent partnership agreement that will see the two companies work together to develop “at least 100 B2B orientated” apps specifically geared towards Apple’s iPhones and iPads.

The companies envision that their ambitious joint venture will be specifically targeted towards providing maximum enterprise mobility through utilising IBM’s strength in analytics and big data while taking advantage and even reinforcing Apple’s presence in the enterprise arena.

According to the terms of the agreement, IBM will also begin to market Apple devices that have been pre-loaded with a range of apps to their corporate customers. The apps will be specifically developed and produced to target a number of industries, among them banking, healthcare, retailing, travel services and telecommunications.

The cooperation between industry giants will trade under the title of IBM MobileFirst for iOS and will be supported by IBM’s Bluemix development platform. According to information released, Apple and IBM’s development teams will work together to conceptualise and produce apps for a wide variety of B2B applications, among them analytics, device management, workflow and cloud storage as well as security integration.

As part of the arrangement, Apple will be providing round-the-clock seven days a week service IBM MobileFirst for iOS customers, with unlimited access to their AppleCare for Enterprise.

Announcing the collaboration, Ginni Rometty the CEO of IBM emphatically expressed his optimism on the new collaboration, stating that is the equivalent of two powerhouses unleashing the power of mobility for the business world, a factor which is liable to reshape professions and industries.

In a statement, Apple CEO Tim Cook referred to the fierce rivalry that was a characteristic of the two companies during the early days of the computer industry in the eighties going on to add that the rivalry was now well behind them and that the collaboration represented a huge opportunity for Apple: “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple.” Cook summed up.

The general consensus within the software industry is that Apple’s partnership with IBM could indeed make for major ramifications, not only for both companies—but also for the major players in the industry, in particular BlackBerry, Google and Microsoft.

For the time being, financial details of the new working relationship have yet to be released.

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